[Checks wrist to make sure it’s midnight. Reminded that my current watch is just fine.]

Today I didn’t order an Apple Watch. I couldn’t not help myself.

There I was, a millennial with a watch, checking in on the Apple Watch launch site UX. And I didn’t buy one.

Yes, I could use it to send my heartbeat to someone. But the only friend of mine buying one is this guy. I don’t want to send that guy my heartbeat.

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Sure, I kind of want one. Everyone seems to kind of want one. Sometimes I imagine which one I’d buy. Guess which one? This one:

Apple-Watch-edition-gold-red-buckle

Just look at it up there. It’s beautiful. But there is no way in hell I’m buying that one. I would look ridiculous wearing it. I can’t pull off gold like that. I’m a winter. I’m also not a millionaire, or even a moderately well-paid person living outside New York City.

This is the one I’d have to settle for:

Apple Watch

This one. The iPhone 5C of watches. No thanks, Apple.

I’ll definitely buy the next one, though.


Gerhard Stiene contributed to this report.

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