What Apple didn’t talk about today

Apple chief executive Steve Jobs announced a number of improvements to the iPhone on-stage today at the company’s Worldwide Developers Conference in San Francisco — improvements that should help the iPhone fend off competing smartphones. But a number of the rumors about what Jobs might share today turned out to be wrong.

Even more than past WWDC keynotes, today’s event was really all about the iPhone. It’s possible that Apple has other news up its sleeve for later in the five-day conference. However, since this morning’s session was the only event open to the press, it’s more likely that any big, unconfirmed rumors either aren’t happening or are being saved up for an Apple event this fall or later.

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Here’s a list of some things Jobs didn’t talk about today:

• Mac Mini and MacBook Air — Some of Apple’s non-iPhone, non-iPad products feel like they’re due for a refresh, but no updates were announced today.
• Apple TV — That’s also true for Apple’s device for watching iTunes TV shows and movies on your television, a device that Apple has admitted is “a hobby.”
• Cloud music — Apple acquired music startup Lala last year, and has been expected to announce its own streaming music service using Lala technology. It seems likely that some kind of announcement will come soon, but it didn’t arrive today.
• Magic Trackpad — There were rumors that Apple might unveil a new touchscreen device that plugs into the iPhone called the Magic Trackpad, spurred by the fact that Apple trademarked the Magic Trackpad name. Those rumors were wrong.
• MobileMe — Posterous’ Sachin Agarwal has argued that Apple needs to make its mobile synchronizing service MobileMe free. If Jobs agrees, he didn’t give any sign of it today.
• Another iPhone carrier — There has been plenty of speculation about Apple adding another mobile carrier in the United States. Jobs has been circumspect, the most-cited candidate Verizon has said there are no plans for iPhone support in “the immediate future,” but hey, you could still hope. Those hopes were not realized today.