Apple’s 18-karat gold watch will cost you $17,000

You can have the new Apple Watch in solid gold — if you drop $17,000.

During today’s Apple Event, Tim Cook said prices for Apple’s luxury version of the watch start at $10,000. However, a glance at the company’s website shows the top figure for the Apple Watch goes up to $17,000.

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Both the 18-karat rose gold Apple Watch and the 18-karat yellow gold Apple Watch with the bright red modern buckle will run you $17,000.