The company is releasing the app today at DiscoveryBeat 2010, our conference on getting apps noticed. The appESP “discovery engine” generates recommended apps using three sources: statistical analysis, or comparing installed apps across all Android users; social, leveraging your own friends to boost recommended apps your friends use; and something called Zeitgeist, analyzing media and social discussion about apps. The Zeitgeist feature uses technology that analyzes thousands of blog posts, tweets and news about Android apps.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":220473,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,games,mobile,social,","session":"C"}']The recommendation is available to users via the appESP site and is supported by a cloud-based applications programming interface that can by licensed by third parties such as carriers, phone makers and app publishers.
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The company was founded in 2009 and has four employees.The company’s main business is its web-based discovery and distribution platform for iPhone and HTML5 apps.
Rivals include the Android Market, AppBrain and DoubleTwist. A slide show describing appESP is here. The company is founded by Founders Co-op in Seattle. The app has been in beta testing and has 10,000 users.
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