Armarium launches with $1.25M backed by fashion investor Carmen Busquets

On-demand luxury fashion startup Armarium launched out of beta today with a $1.25 million investment from Metamorphic Ventures and Venezuelan fashion entrepreneur Carmen Busquets, among others.

The New York-based service debuted in April as an invite-only platform targeting fashion insiders. Now that it’s open to the general public, users will have access to short-term rental pieces from high fashion designers like Alberta Ferretti, Jimmy Choo, and Alessandra Rich.

Users can schedule a visit to the Armarium showroom in New York City for a styling and fitting session with the “Style Brigade,” a team of on-site stylists. The styling service is also available via chat on the Armarium platform or in the privacy of a user’s home in New York, Los Angeles, and San Francisco.

Once style and fit are determined, Armarium clothes are temporarily tailored and sent to the user.

Correction (June 2): Carmen Busquets, co-founding investor of Net-A-Porter, invested in Armarium. Net-A-Porter did not participate in the round.