Sports just got its take on Skylanders.
Backyard Sports, the children’s sports video game series that began back in 1997, comes to mobile for the first time, moving the long-running console and PC franchise into the $25 billion dollar mobile game market. This relaunch takes place under the ownership of Day 6 Sports Group, which was launched last year by industry executives from Nike, Lego, and Spin Master. Their new game comes through a partnership with San Francisco-based mobile technology company Fingerprint, which not only developed the game but also helped build a synchronization feature to real-world toys to encourage children to be more active.
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Fingerprint’s technology platform also powers a dedicated Backyard Sports sports network and mobile game channel. On this channel, users can play as kid-sized versions of pro athletes, and they’re also encouraged to be active in the real world.
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