Analytics for everybody! BellaDati spreads the love around your company

BellaDati is creating a simple analytics dashboard for the enterprise that is easily accessible via mobile devices or web browsers. It brings reports, charts, and other business intelligence to everybody in the company.

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The product, which debuts at DEMO conference today, takes sales, marketing, production, human resources, or financial data into visualized reports with graphics and dashboards. BellaDati has built a data warehouse that readily connects to huge databases and services like Oracle, Salesforce.com, Facebook, Google Docs, or Microsoft productivity apps. It is the brainchild of Martin Trgina, the chief executive of BellaDati in Prague. He describes it as an “agile” cloud tool inspired by the gorgeous island, Isola Bella, near the coast of Sicily.

“All you need is an iPhone device and a web browser,” he said.

The idea is to democratize business data analytics so more people in a company can make use of it. Trgina said that his solution brings three layers of innovation for managers, analysts, and developers. Managers consume content and comment on charts and tables via their iPads or iPhones. Analysts can drill-down and slice data to better understand customers, without needing to know coding themselves. And the platform gives developers tools for transforming data, embedding live charts, and creating analytics applications. The platform is like a social network for business data analysis.

You can run BellaDati in your data center or use BellaDati’s cloud. You can instantly connect corporate databases to the BellaDati environment quickly. BellaDati’s business model focuses on fees for the cloud service or licenses for its downloadable version. The company has customers including a large beverage producer in Germany, a midsized retail store chain in the United Kingdom, an insurance company, or a big coal producer in central Europe, among others. The customers have employee counts ranging from 20 to 16,000.

“Right now, the bridge is too far between simple analytics tools and sophisticated enterprise software solutions,” said CEO of Flite Will Price. “For the business that wants to access their data, this is something the average user could use.”

The company is announcing new features today including a geographic data analytics tool and a mobile solution for Android devices.

Trgina started the company in 2006 and it has around 20 employees. Trgina, who is the owner of enterprise software integration firm Trgiman, invested $1.5 million of his own money in BellaDati, which plans to raise more money by the end of 2013. Rivals include Tableau, QLikView, GoodData, and Birst.

BellaDati is one of 75 companies and 6 student “alpha” startups chosen by VentureBeat to launch at the DEMO Fall 2012 event taking place this week in Silicon Valley. After we make our selections, the chosen companies pay a fee to present. Our coverage of them remains objective.

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