Speakers address CMO challenges at GrowthBeat Summit Boston June 1-2

We’re extremely excited to announce two more speakers coming to GrowthBeat Summit taking place in Boston June 1-2. They’ll be among 180 top execs gathering to explore how creativity and technology merge to drive growth. Request an invitation here.

Deena Bahri is CMO for Birchbox, the successful subscription service that delivers personalized boxes of beauty, grooming, and lifestyle products on a monthly basis. Last year the company was valued at $485 million with 800,000 subscribers. Bahri has talked openly about how essential data is to the success of the company — it just takes a couple of disappointing boxes for a customer to cancel their subscription. Prior to joining Birchbox in 2011, Bahri was senior director of marketing at Gilt, another e-commerce shopping destination.

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Perry Hewitt, chief digital officer for Harvard University, will also be speaking at GrowthBeat Summit. Her role requires using her extensive experience in marketing, technology, and content to develop comprehensive strategies to engage the public around Harvard’s groundbreaking achievements. Before Harvard, Hewitt worked at social media data firm Crimson Hexagon, the digital agency Razorfish, and Lotus Development Corporation, a software company later acquired by IBM.

GrowthBeat Summit is by invitation only. The conversations will center on the most current issues facing businesses and brands: attribution, storytelling across all channels, online and offline convergence, the customer journey, and effecting disruption and innovation within organizations. From intimate boardroom sessions to larger keynote and fireside chat sessions, it’s a rare chance for senior-level peers to share how they’re architecting the future of marketing.

Some of the other speakers at GrowthBeat Summit

Lynn Vojvodich, EVP and CMO of Salesforce
Vojvodich joined Salesforce in 2013 and has been very vocal about the need for change in a marketing world that is inextricably fused with technology. Speaking with McKinsey at the end of last year, she said, “As a CMO, if you’re not an agent of change — constantly innovating, constantly changing, constantly pushing the boundaries — then you’re working at a company that will be obsolete in five to ten years.”

Peter Hamilton, CEO and Partner at mobile attribution analytics company TUNE
TUNE works with some of the biggest leaders in the mobile-first space including Uber and Spotify. Just as Salesforce led the charge in SaaS, TUNE is setting the course for the way marketers use data to connect with customers in a multi-device universe.

Scott Brinker, Cofounder and CTO of ion interactive
(And the prolific blogger behind chiefmartech.com.) In his annual tracking of martech, Brinker found that the marketing technology landscape in 2015 includes 1,876 vendors across 43 categories. That’s not only an astonishing number in its own right, but it’s nearly doubled in just the one year since Scott Brinker last compiled the list.

John Kennedy, CMO of Xerox
Appointed to Xerox last July, Kennedy previously was VP of marketing for IBM Global Business Services. Last year, he was recognized by the CMO Club with a Marketing Innovation Award “based on a marketing executive’s demonstrated leadership in creating an innovative marketing environment that changes the game for ROI, customer engagement, and/or for the industry.”