Marketing platform Bislr nabs $3.5M to help SMBs tone down the crazy

Marketing startup Bislr is taking on the task of making digital campaigns easier to run for small- and medium-sized businesses (SMB) with its newly launched online management platform.

Bislr wants to simplify the process of a business’s online efforts, since running SMBs can be difficult enough on their own without having to worry about running digital marketing — let alone trying to make sense of that marketing data to improve your bottom line. The startup, which launched its new platform today, has raised a new $3.5 million round of funding led by Southern Cross Venture Partners, with participation from Tim Draper and Terry and Katrina Garnett.

The platform itself allows clients to build mobile-optimized websites, perform A/B testing, track marketing and advertising ROI, conduct email marketing, and streamline social media activity. It also lets you track customer data from a variety of sources without having to hop all over the place. For instance, Bislr’s platform will provide a single place to monitor your exotic meat emporium business’ campaign to boost sales of your famous kangaroo steak rub by pulling in data from Facebook Ads, Google Adwords, LinkedIn Ads, tweets, Facebook posts, etc. (See demo video embedded below.)

Bislr plans to make money by charging clients a monthly fee to use its platform, with both economy and enterprise-level subscription plans.

Founded in 2012, the San Francisco, Calif.-based startup faces competition from Unbounce, ThriveHive, Hubspot, Glyder, Smore, and others.

Image via Bislr/YouTube