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Bix is a Palo Alto start-up that wants to feed off the popularity of American Idol.
It has just launched. We mentioned it here when it was still in testing mode.
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The company says the idea is to let other companies sponsor these competitions, thereby building their brands within what Bix hopes will be a young, attractive user base. But as you may expect from a start-up, it launches this first $50,000 competition without a sponsor.
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One notable development at some of these recent Silicon Valley companies is how much experience they can draw on from local employees. In a press release (sorry, no link), the company boasts industry “veterans” from eBay, Symantec, AOL Netscape, BEA, Epinions, There.com, Intuit, Logitech, E*trade, A9 and Electronic Arts.
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