If you need to sell to small businesses, Bizness CRM is a less spendy solution

Have you ever built a product that small businesses would love, but you’re not sure which clients are your best targets?

Bizness Apps, a company that helps small businesses build mobile apps, has launched its new customer relationship management (CRM) tool at DEMO, the semi-annual conference for disruptive technology.

With its expertise in the space, San Francisco-based Bizness Apps claims that it is ideal for new sellers who are targeting SMBs. It’s less expensive than more established CRM tools like Salesforce, Zoho, and SugarCRM on the market that are built for corporate salespeople.

“We organize local leads by industry clearly and concisely and then narrow them down based on numerous optional criteria,” Andrew Gazdecki (pictured, left), chief executive of Bizness Apps explained.

The tool lets you hone in on those small businesses that are most active in self-marketing, or those who could really benefit from your product or service. Other features include a sales tracking pipeline, an appointment scheduling calendar, a metrics dashboard, and a native iPhone app to track sales on the go.

On stage at the DEMO conference in Santa Clara, Gazdecki introduced the product to a roomful of investors and fellow entrepreneurs. He pointed out the vast size of the market and the untapped opportunity: “There are over 500 million small businesses in the world today and tens of millions of people selling to these small businesses,” he said. “With business apps and business CRM, we feel that we have a multibillion opportunity on our hands.”

The panel of sages at DEMO were impressed with the technology, but had some advice for the founders. “It would be even better if it was ingesting some Big Data for predictions and better lead-scoring,” said Pete Sonsini of New Enterprise Associates. Ross Fubini of Kapor Capital followed-up with a particularly salient point. To succeed, Bizness CRM will need to educate small businesses about the benefits of CRM. “[Many of them] don’t understand CRM,” said Fubini.

Gazdecki told me that since implementing Bizness CRM internally for Bizness Apps resellers, the company has seen about 25,000 small business deals created, and about 5,000 of these deals turned into won sales in the first two months.

Since launching at the Spring DEMO conference in 2011, the company has raised $100,000 from angel investors.

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Check out the video for more information.

Bizness Apps is one of 75 companies and 6 student “alpha” startups chosen by VentureBeat to launch at the DEMO Fall 2012 event taking place this week in Silicon Valley. After we make our selections, the chosen companies pay a fee to present. Our coverage of them remains objective.

Top image courtesy of Morgan Lane Photography, Shutterstock