It was led by Adams Capital Management, Ackerley Partners and Transcosmos Investments & Business Development.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":3045,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"B"}']We wrote about BuzzLogic when it launched in September after raising a seed round of $1.5 million.
The company seeks to define which blogs are shaping conversations online. It uses four criteria to measure a blog:
•overall traffic and number of inbound links
•contextual relevance to a customer’s specified area of concern, such as key words.
•frequency of content publication on such topics
•the traffic it sends back to the marketer
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Robert Schettino, the company’s chief marketing officer, said the company has signed up 80 customers for its testing phase, with roughly half of them paying (the basic fee is $500/month).
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