By the ‘stache of Alex Trebek! DoubleDown Casino adds ‘Jeopardy’ game

Slot machines — whether virtual or in Las Vegas — often have a better time of grabbing attention if they use a popular brand.

That’s one of the reasons that publisher International Game Technology is turning the long-running TV quiz show Jeopardy into a social-slot machine game as part of the DoubleDown Casino line of games. It debuts Facebook and mobile devices like iOS and Android for free in the coming days. Mobile gaming is an industry worth around $25 billion, according to market researcher Newzoo, and social casino and slots games make up a significant chunk of that. IGT is hoping that the Jeopardy name will give it a bit of an advantage. The social-casino market alone is worth $2.7 billion worldwide, and major names in real-world gambling, like Churchill Downs, are moving into the space.

“DoubleDown Casino designed Jeopardy for everyone, with pure entertainment and approachability in mind,” DoubleDown vice president of games Jim Veevaert said. “We built it from the ground up, injecting elements of excitement and chance from the popular casino slot machine and TV show. Anyone can experience the fun and excitement of advancing and winning.”

As you might imagine, DoubleDown’s Jeopardy social-slots game features the world-famous theme song and without the pressure of having to actually have any knowledge about the Final Jeopardy question. The 4-by-5 playfield also uses familiar imagery like host Alex Trebek (without a mustache) and the people who host the video questions during the show.

DoubleDown isn’t the only company using brands to help their slots games. Other social-slots games include Monopoly from Electronic Arts, Duck Dynasty Slots from Zynga, and Lil Wayne Slots from Super Lucky.

Oh, dammit. This whole article isn’t valid because I didn’t write it in the form of a question!