Can you objectively compare ideas?

Ideas are easy to come up with – even off the wall ones. But figuring out whether there’s any demand for them isn’t. Idealab founder and CEO Bill Gross shares his thinking on how to objectively test – and compare – ideas in this Entrepreneur Thought Leader Lecture given at Stanford University. Along the way, he tells the story of how testing for Carfinder.com was done – and the unusual way the company fulfilled initial orders.