This sponsored post is produced by Cheetah Mobile.
The mobile industry isn’t the same as it was years before. Everyone and their grandma carries a mobile device to better suit their daily needs, such as finding directions to a just-opened bar, ordering food delivery for that night’s dinner, searching for deals on the latest fashion trends, or just killing time with a few online games. But with ubiquity of mobile users, comes numerous companies fighting for installation rights on their iPhones, with shelf space decreasing every time.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1815971,"post_type":"sponsored","post_chan":"sponsored","tags":null,"ai":false,"category":"none","all_categories":"bots,business,enterprise,entrepreneur,marketing,mobile,","session":"D"}']Considering these conditions, it’s impressive to hear that a company like Cheetah Mobile could take off in such a crowded and combative market like mobile. From its humble beginning as a small Chinese company earning $5 million a year in 2010, to generating $500 million in revenue five years later, Cheetah Mobile has emerged as the second largest mobile tool developer in the world. Its apps, including the famous Clean Master utility app, have been downloaded over 1.6 billion times. The Beijing company plans on expanding its global success by launching its online advertising platform in India.
But what was it about Cheetah Mobile that made the company stand out from other tech networks like it? Aurelie Guerrieri, VP of Global Marketing Solutions, explained what differentiated the company.
“When you think about mobile, the space has evolved. It’s not an emerging medium anymore,” Guerrieri said. “Complexity of the market is significant, particularly if you’re a serious mobile advertiser. You have a lot of options in terms of formats and platforms to work with. One single partner that can deliver on an operating platform, as well as a network of publishers with the exact same level of performance and confidence in terms of stewardship is a big plus.”
She also explained the company’s effectiveness in analyzing data like post-install performance activities for advertisers in order to identify and bring in lifetime value for their apps. It doesn’t function like a social media site observing friend posts and photos, Guerrieri explained. It monitors the type of apps you like — using that information anonymously to determine purchase intent.
Cheetah Mobile also credits its success to its global strategy, which prevented it from failing like other successful Chinese companies that launched unsuccessfully overseas.
“Big ad platforms are working because they’re able to provide global inventory,” Guerrieri said. “They’re able to provide native inventory and they’re able to provide standard advertising formats. And when we talk global, it’s particularly important in mobile because most mobile developers aren’t global from the get-go. All the mobile-first businesses are very rapidly expanding internationally, and so finding a player that can help you grasp that global market before somebody else does is critical.”
Understanding the global market is essential for any developer, but the task isn’t always easy for companies that take their first steps out of their home territory. For Cheetah Mobile, a company made up of 30 nationalities, it’s important to open your ears and workplace to diverse voices in the marketplace.
To hear more from Guerrieri, including advice for a first-time advertiser, check out the rest of VentureBeat’s video interview.
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