China’s Locojoy partners with Taptica to drive downloads of new game

A popular Chinese studio is taking all the help it can get to make its new game a hit.

Taptica, an advertising platform for mobile games, today announced that it’s partnering with Chinese developer Locojoy to help increase downloads of its latest app, the role-playing game Chrono Heroes (no relation to the Chrono Trigger or Chrono Cross, classic RPGs from Square Enix). Taptica has previously worked with Locojoy on Heroes and Titans. The mobile gaming business was worth $34.8 billion in 2015. China is expected to surpass the U.S. in total revenue from app stores by the first half of 2016, according to App Annie. It already passed the U.S. in downloads in early 2015.

“Taptica has been a valuable partner for us and supported our effort in driving the highest quality players to our apps,” said Minghua Cui, vice president of Locojoy, in a press release sent to GamesBeat. “The mobile game market is gaining a higher level of sophistication and globalization, and Taptica allows us to stay on the edge of the industry while achieving our highest growth and ROI [return on investment] from each of our games.”

Another Locojoy game, Epic Heroes, has more than 10 million players and is ranked in the top 10 in global revenue, according to Taptica.

Taptica is headquarted in Israel and has offices in San Francisco, Boston, New York, and Beijing. It has worked with notable companies like Amazon, Disney, Facebook, Twitter, Expedia, Lyft, and Zynga.