Mobile devs need to get a grip … on their marketing spends.
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending. The results below are for the top five spending gaming industry brands in November.
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PlayStation
- Estimated $30.5 million spent on 13 commercials that ran 3,353 times.
- 833.2 million TV ad impressions.
- Top networks: ESPN, Fox, Comedy Central.
- Top shows: NFL football, college football, NBA basketball.
- Top ad: “The Best Place to Play.”
Xbox
- Estimated $29.9 million spent on 16 commercials that ran 3,651 times.
- 733.6 million TV ad impressions.
- Top networks: ESPN, Comedy Central, NBC.
- Top shows: NFL football, college football, South Park.
- Top ad: 4K Ultra Blu-Ray.
Bethesda Softworks
- Estimated $9.4 million spent on 4 commercials that ran 2,997 times.
- 631.6 million TV ad impressions.
- Top networks: AMC, ESPN, NBA TV.
- Top shows: The Walking Dead, NFL Football, College Football.
- Top ad: “Dishonored 2: Award Winner.”
Nintendo
- Estimated $7.2 million spent on 10 commercials that ran 2,607 times.
- 357.9 million TV ad impressions.
- Top networks: Cartoon Network, Nick, Teen Nick.
- Top shows: SpongeBob SquarePants, Teen Titans Go!, The Loud House.
- Top ad: “Pokémon Sun and Pokémon Moon: A World Beyond.”
Ubisoft
- Estimated $3.4 million spent on 4 commercials that ran 206 times.
- 267.4 million TV ad impressions.
- Top networks: FOX, ESPN, Comedy Central.
- Top shows: NFL football, The Walking Dead, South Park.
- Top ad: “Watch Dogs 2: Anti-Heroes.”
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