DEMO: DataRoket grabs your data from anywhere

DataRoket is one of 53 companies chosen by VentureBeat to launch at the DEMO Spring 2011 event taking place this week in Palm Desert, Calif. After our selection, the companies pay a fee to present. Our coverage of them remains objective.

DataRoket, which provides companies with ways to quickly index, store and access large amounts of information, announced its launch today at the DEMO 2011 Spring conference.

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The company sells a series of tools that help companies that store massive amounts of data optimize their storage and quickly access that data. That includes tagging features — called metadata layers — that lets companies find data through search engines. The service can read data from basically any engine, such as SAP’s customer-relationship management (CRM) software.

DataRoket users can also export that data in most well-known formats, such as Excel spreadsheets. The service has a Web-based dashboard that makes to monitor database performance. Users can also track any change that is made to a file in the database.

The ideal customer is a company that has to quickly get access to the minutest of details in a data record — like a health care provider that needs access to a patient’s history. The company uses a freemium model — which teases users with basic features in the hope that they will upgrade to a premium version that has more features — for its main product. The freemium business model has seen a lot of success in the enterprise world, with companies like cloud storage provider Box.net and enterprise social network Yammer able to generate tons of users by starting with base-level employees.

The Washington, D.C.-based company was founded in 2009. It is self-funded and has seven employees.