DEMO: Apsalar’s ApScience helps mobile developers learn how users use apps

Apsalar is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.

Apsalar, a company focused on mobile app marketing, is now ready to move on to mobile analytics with its new product, ApScience, which it is unveiling today at the DEMO conference.

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The company says ApScience is the first service of its kind to track users through every step of how they use a mobile application. Today, Web marketers use conversion marketing to see if consumers perform an action like filling out a survey, or making a purchase, and then improve their campaigns. ApScience would let mobile app developers know exactly how users use their apps and apply similar marketing techniques. It can also segment users into specific groups, so developers can learn how newcomers approach an app versus recurring users.

To use ApScience, mobile developers install Apsalar’s software development kit, available for Apple’s iPhone-compatible iOS and Google’s Android operating system, and add code from it into their apps. Afterwards, they can use Apsalar’s Web-based interface to manage their campaigns and access real-time reports.

The company has two other products: ApBuzz lets mobile developers add Facebook and Twitter buttons to their apps, so that users can easily share interesting apps with their friends. ApFeedback lets developers easily create in-app surveys to better learn what users think. Both products are free, and require only two lines of code (each) to be implemented.

With ApScience, Apsalar is competing with a crowded field of mobile analytics companies like Google’s AdMob and Flurry. But it thinks it has an advantage in allowing users to analyze multiple apps at once and keep track of detailed metrics on how users actually interact with apps.

Apsalar is based in San Francisco, Calif., and has thus far raised $350,000 in funding from family, friends, and a few key angel investors, including Andy Sack and Hiten Shah.

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