Demo: We Are Cloud brings Business Intelligence to the masses

Smaller businesses often can’t afford a traditional enterprise Business Intelligence (BI) tool, nor do they have the in-house IT staff to administer and query it. We are Cloud is launching Bime 3.0, a cloud-based business intelligence tool specifically for these small to medium sized businesses, at DEMO today.

Bime is designed to be accessible to anyone, from a web analyst to a product manager, rather than being restricted to IT staff. 

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BI tools can answer all kinds of questions for a small business from “Which sales are related to ad campaigns, social media activity and web traffic on my site?” to “When are my call centers most busy and how does that relate to my staffing schedule and budget plans?” Often the relevant data is stored in different formats and multiple locations. Daily sales numbers may be stored in a relational database, expenses in an accounting system or spreadsheet while traffic site data is retrieved from Google Analytics.

Bime 3.0 allows a user to create a query across all of these data sources in a web browser, regardless of the query language, file or metadata format. The user creates a business query by dragging and dropping the relevant data into a frame. Once the user is happy with the basic information he or she can turn the results into graphs and charts.  

Bime competes with products from GoodData, Cloud9, Birst, Qliktech and Tableau software. Bime 3.0 is, however, completely cloud-based and the company claims that it can connect to an unmatched set of data sources either locally or on a web server anywhere in the world. The business model is software as a service (SaaS).   

We are Cloud is based in Montpellier in France, was founded in 2009, has 12 employees and has raised $1 million dollars in angel investment.

We are Cloud is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2011 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.