This sponsored post is produced by AdRoll.
Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still rely on single-touch attribution models (i.e., first/last click, first/last touch). Perhaps even more surprising is that only 54% of marketers have an attribution system in place at all.
Without a sophisticated attribution model taking multiple customer touchpoints into account, marketers are likely undervaluing their programs or missing essential customer insights on which combination of initiatives are driving success.
To find out the latest perspective on attribution modeling across the industry, AdRoll surveyed 1,000 marketers across a range of brands and verticals. Download the full report here and view a quick snapshot of some of the key findings below.
Download the full report, Attribution Modeling for a Data Driven Marketer.
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