Dolby partners with Motorola to fight loud TV commercials

Who says that companies can’t do something for the good of society? Dolby Laboratories is partnering with Motorola to bring an end to a scourge of TV viewing: the loud sound volume of commercials.

A lot of folks are annoyed that commercials crank up the volume on the TV, creating a jarring feeling for viewers when the TV transitions from a softer show to an obnoxious commercial. Motorola will use Dolby Volume technology in its cable set-top boxes for the North American and Latin American markets.

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The Intelligent Loudness Control will be part of Motorola’s DCX set-top box family, so the sound will be consistent as the TV switches from shows to commercials and visa versa. This is a pain point that touches everybody, says Craig Eggers, a marketing director at Dolby, in an interview. This technology can’t make it into the entire TV industry soon enough.