Dynamic Signal raises $25 million to improve company communications

Dynamic Signal has raised $25 million in a new round of financing to improve communications with employees, using smartphones and other tools.

San Bruno, Calif.-based Dynamic Signal wants to increase employee productivity, engagement, and advocacy.

Participants in this round included new investors Akkadian Ventures, Microsoft Ventures, and Focus Ventures, in addition to participation by existing investors Trinity Ventures, Venrock, Rembrandt, and Time Warner. To date, the company has raised $68.3 million.

Dynamic Signal will use the newly acquired funds to expand its international operations and further strengthen its investments in engineering, sales, marketing, and customer success to serve its expanding roster of world class enterprise customers.

“Organizations are recognizing the need to communicate with employees in a way that mirrors how we communicate in our everyday lives,” said Dynamic Signal CEO and cofounder, Russ Fradin, in a statement. “Informed employees are more productive, engaged, and more likely to become advocates, profoundly impacting a company’s top and bottom line. We look forward to collaborating with our new and existing investors as we continue to scale to meet growing market demand all over the world.”

According to consulting firm McKinsey, productivity improves by 20 – 25 percent in organizations with connected employees. Additionally, Salesforce reports that 86 percent of corporate executives cite ineffective communication as a leading cause of workplace failures. “Dynamic Signal is changing the way that companies communicate with their employees with enterprise-grade technology that seamlessly integrates with existing global business processes,” said Nagraj Kashyap, corporate vice president at Microsoft Ventures. “Our investment represents our confidence in this rapidly growing category and Dynamic Signal’s approach.”

Hundreds of the world’s largest global enterprises, including 85 of the Fortune 500, use Dynamic Signal to help launch, scale, and measure their company communications in 21 countries and 19 languages across the globe.

“Dynamic Signal is the leader in enabling corporations to engage, inform, and motivate the significant portion of the working population that does not have corporate email,” said Ajay Chopra, general partner at Trinity Ventures, in a statement. “They are serving the ‘forgotten masses’ who don’t hear enough from their corporations, despite being loyal employees. Trinity was the first investor in Dynamic Signal, and we’re delighted to see that they’re continuing to change the way the world communicates at work.”

Dynamic Signal recently integrated with Facebook Messenger, Slack, and Yammer.

Founded in 2010, Dynamic Signal has 110 employees. Its customers include IBM, Edelman, Capital One, Salesforce, Autodesk, Deloitte, Humana, and Hitachi Data Systems.