DEMO winner Dynamics scores another win for reinventing the credit card

Score another win for Dynamics CEO Jeff Mullen, the entrepreneur whose team is rebooting that piece of plastic in your pocket. The Consumer Electronics Show has named his company’s programmable credit card, Card 2.0, the best innovation in the personal electronics category. He’ll receive the honor at the CES 2011 trade show, the industry’s highest-profile event, held in Las Vegas in January.

Card 2.0 already won the $1 million People’s Choice award at DEMO Fall 2010, a launch event for startups and new products for which VentureBeat editor-in-chief Matt Marshall serves as executive producer. VentureBeat staff also picked it as one of the top 5 companies that launched at DEMO Fall 2010.

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As VentureBeat reported in its first profile of Dynamics in September, Card 2.0 technology fits 70 electronic components into the same size space as a standard magnetic-stripe credit card. Those electronic smarts allow credit cards to perform tricks like drawing on different lines of credit or offering enhanced security. Citi Cards, one of the largest issuers, is experimenting with Card 2.0 to let customers choose to spend normally or use reward points at the cash register.

The Pittsburgh, Pa.-based company has raised $5.7 million from Adams Capital Management.

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