EA creates Play to Give charity campaign with $1 million donation

Electronic Arts is establishing a new charity campaign, dubbed Play to Give, that will get off the ground with a $1 million donation from the big game publisher.

The charity campaign will kick off at the company’s June 12 EA Play fan event, ahead of the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles next week. (EA has pulled its booth from E3 in favor of doing a nearby fan event.) Players can celebrate Play to Give by completing any of five in-game challenges that kick off on June 12.

The event will benefit the following charities: UN Women’s HeForShe Initiative, Code.org, National Center for Women & Information Technology, CODE2040, and SpecialEffect. Players can participate in certain games through the following activities:

Battlefield 4 and Battlefield Hardline: Earn a Gold Battlepack by providing supplies to your teammates in need. As a community, Battlefield 4 players are challenged with getting a 45 million total re-supply score, and Battlefield Hardline players are challenged with getting a 5 million re-supply score from June 12-17. By achieving either of those goals, contributing players will get rewarded with an extra Gold Battlepack via Battlelog.

Star Wars Battlefront: Players who complete any multiplayer match from June 12-14 can participate in the 3X Score Event, earning triple score and credits.

Star Wars: Galaxy of Heroes: From June 12 – 14 deploy a squad of female characters in Star Wars against the droids.  Completing the quest for the first time will get you 50,000 credits, 1 Rey shard, 1 Princess Leia shard, and 25 shards needed to unlock a Jedi Knight Guardian. Subsequent completions will unlock shards of Princess Leia, Rey, Barriss Offee or Ahsoka Tano.

EA Sports FIFA 16: Participate in the Play to Give Cup in FIFA Ultimate Team during EA PLAY. Win the tournament, and you will receive an untradeable Rare Mega Pack. Any future tournament wins in the Play to Give Cup will get you a Premium Coins Pack.

Madden NFL 16: Play Madden Ultimate Team from June 12-19, and complete a short objective list to receive 2,040 coins and a Pro Pack.