CloudCraze, an ecommerce startup that integrates into Salesforce’s cloud services, announced this morning that it landed $20 million in funding. The round was led by Insight Venture Partners. Salesforce Ventures, the corporate investment arm of Salesforce, also joined.
The Chicago-based startup provides businesses with a tool to generate online revenue by connecting buyers and sellers on multiple channels. Customers include Coca-Cola, GE, and Kellogg’s. One of CloudCraze’s main competitors, Demandware, was recently acquired by Salesforce for $2.8 billion. This, along with Salesforce’s new business division, the Salesforce Commerce Cloud, is a clear indication of the CRM giant’s desire to establish its presence in the ecommerce market.
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