Fresh off its recent IPO, Etsy is making its mobile app compatible with Apple Pay for U.S. users.
The company says more than 50 percent of the visits to its platform come via people on mobile. The integration means that people shopping on Etsy will be able to buy products on the platform with a dangerously quick fingerprint scan.
It’s a small addition to its checkout process for iPhone 6, iPad Air 2, and iPad Mini 3 users, but this could make shopping easier for mobile customers and increase sales.
Etsy enjoyed a successful debut on the Nasdaq last week, when it started trading at $30 a share. Now the company has to keep investors interested. Already, its stock has dropped to $25.75 as of market close today, though it remains well above the $16 a share at which the company originally set prices ahead of the public offering.
Correction: An earlier version of this story priced Etsy’s initial stock pricing at $14 a share; the actual price was $16 per share.
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