Eventbase raises $6M from Madrona Ventures for its event app production platform

Eventbase announced today that it has raised $6 million from Madrona Venture Group to support its mobile technology platform for events. With the new funding, the company said that it will be looking to accelerate its growth both in size and revenues, specifically within the enterprise space.

An app development service for premium events, Eventbase has done work for conferences and events on behalf of Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions, and South by Southwest. It claims that its apps have been downloaded over 10 million times worldwide.

“Events are inherently mobile, and brands are constantly upleveling their investments in their mobile offerings,” said company chief executive Jeff Sinclair. “This new funding will allow us to build on our groundbreaking technologies, locking our position as the preferred choice for the world’s top brands.”

For every conference, trade show, expo, or event, with the multitude of sessions and programming going on, instead of giving people a piece of paper that will not only be bad for the environment but also likely a waste of time, Eventbase wants to distribute information through the device that everyone already carries: the smartphone. Even when event organizers are interested in this technology, however, they may not have the skill sets or resources to make it happen. Eventbase’s selling point is saying, “Yes, we’ve done it before and can build a custom app just for you.”

To date, Eventbase has raised $8 million in funding from investors, including from South by Southwest’s new venture arm, SXSW Tech LLC. Through its investment, Madrona will have partner Paul Goodrich sit on Eventbase’s board of directors.