Soon you might be able to pay for something in a mobile app using your Facebook account login credentials, rather than a service like PayPal.
AllThingsD reports Facebook is launching a test version of the product in the next month or two. The service would take on competing products from a wide array of players including PayPal, Google, Amazon, Stripe, Braintree, and Klarna.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":798678,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,mobile,","session":"C"}']The popular JackThreads app, which generates lots of revenue for Thrillist, is reportedly a pilot partner for the Facebook payments service. The company has a good relationship with Facebook, so the pairing makes sense.
There are two big incentives for Facebook to have its own PayPal competitor. One, it can generate revenue by taking a small cut of each transaction. Two, and maybe more importantly, it gets people to put their credit cards on file and gives Facebook more insight into its users’ shopping habits.
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But Forrester Research analyst Sucharita Mulpuru told AllThingsD that Facebook will have a tough time trying to collect credit card information.
“Nobody trusts social networks with their financial information, and they are certainly not going to trust Facebook,” she said. “Maybe they have a few million people that have bought something on things like FarmVille, but that does not a network make.”
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