Facebook: Trump leads Election Day conversation

Facebook has shared some metrics and insights into how Election Day ripples through the conversations of U.S. citizens on the most popular social media platform on the planet.

More than 190 million out of 310 million Americans use Facebook, according to Statista.

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As of 8 p.m. Pacific Time today, more than 10 million U.S. citizens shared on Facebook that they had voted, according to a spokesperson who provided data to VentureBeat via email. By comparison, on Election Day in 2012, more than 9 million Americans shared on Facebook that they had voted.

Top issues of conversation around policy on Election Day: government ethics, religion, racial issues, crime and criminal justice, and the economy.

On Election Day and between Oct. 1 and Nov. 6, Donald Trump has been the focus of the majority of conversations.

Between that period of time, more than 67 million people had 1.14 billion interactions — likes, posts, comments, and shares — related to Donald Trump, while 59.1 million people had 934 million interactions about Hillary Clinton.

Clinton tied or led the conversation in reliably “blue” (or Democratic) states like Maryland, Minnesota, New York, and New Jersey, while Trump led the topic of conversation in reliably Republican states like Arizona, Nebraska, Kansas, and Louisiana.

In nearly 40 states on Election Day, around the time polls closed in each state, Trump was the topic of the majority of conversation. In contrast, Clinton tied or led in 10 states, all states that voted for her Tuesday.

As of 6 p.m. Pacific Time on Election Day, as polls have begun to close in the most contentious battleground states, Trump has been the topic of the majority of conversations. For example, Trump leads the number of conversations in Michigan 53-47 and in Georgia 52-48. In Virginia, another state considered too close to call at the time this story was published, the number of conversations is tied at 50-50.

Facebook’s Top 10 moments of the 2016 presidential race

1. The second presidential debate on Oct. 9.

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2. The release of the Access Hollywood tape.

3. The first presidential debate on September 26.

4. The third presidential debate on Oct. 19.

5. The Democratic Convention.

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6. FBI Director James Comey reopens investigation into Clinton emails.

7. The Republican Convention.

8. The Vice Presidential Debate on Oct. 4.

9. Trump criticizes the Khan family after the Democratic Convention

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10. Super Tuesday on March 1.

*Top 10 moments of the presidential campaign based on engagement and levels of conversation.

Between the day Ted Cruz — the first presidential nominee in this race — declared his candidacy on March 23, 2015 and Nov. 1, 128 million people in the United States generated 8.8 billion likes, posts, comments, and shares related to the election.

Updated 8:04 p.m. and 11:52 p.m. Nov. 8 to include the latest number of Facebook users who shared that they voted on Election Day and additional context about Top 10 moments of the presidential election.

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