Find your ‘halo’ moments and skyrocket your brand love

How can you delight customers at uplifting moments — and at scale?

For decades, companies have relentlessly tried to improve customer interactions to generate greater loyalty from the people who buy their products and services. Look at the mobile apps world: Today’s technology has enabled brands to take interactivity to a whole other level.

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But competition is fierce and customers are demanding. They are getting more selective and looking for instant gratification from their loyalty program experiences. Starbucks’ popular app gave it differentiation for a while, but now the average consumer has 18 loyalty memberships. App and other mobile publishers need to generate “halo moments,” or positive experiences that generate strong brand affiliation with customers, and thus improve their results over time. Are you checking in at our hotel? Welcome to your instant room upgrade!

We’re diving into this topic and more at MobileBeat on July 13 – 14 in San Francisco. In an hour-long session on Monday titled “Finding your halo moments,” mobile thought leaders from eBay Enterprise, Skyhook, MyFitnessPal, and Niantic Labs will be exploring this topic.

Speakers include:

• Mark Kirschner, CMO, eBay Enterprise
• Mike Schneider, VP of Marketing, Skyhook
• Mike Quigley, Global Director of Marketing, Niantic Labs
• Tara-Nicholle Nelson, VP of Marketing, MyFitnessPal
• Moderator: Stewart Rogers, Director of Marketing Technology at VB Insight, VentureBeat