First speakers announced for MobileBeat (July 13-14)

Our next must-attend mobile marketing event is MobileBeat 2015 taking place July 13 and 14 in San Francisco. Register now!

Now in its 8th year, this year’s MobileBeat will feature close to 1,000 attendees, gathering the industry’s biggest names to uncover new insights and mobile strategies designed to drive growth. MobileBeat will deliver great topics and break down the challenges every marketer, brand, and app owner faces in today’s mobile-first world through a mix of main stage and breakout sessions.

This year’s event will uncover exclusive findings based on the world’s deepest research in mobile marketing that you can find only at MobileBeat. We’ll also be featuring case studies from the world’s largest brands and most disruptive mobile technology companies. In addition to learning cutting-edge insights and findings, you’ll be able to network with the industry’s most innovative thought leaders and brands.

We’re excited to announce some of the most notable thought leaders in the industry who will be speaking at MobileBeat 2015. Here are just a few of the amazing people that will be sharing their insights:

Julie Atkinson, SVP, Global Digital, Starwood Hotels & Resorts Worldwide

Julie Atkinson is Senior Vice President of Global Digital at Starwood Hotels & Resorts Worldwide, Inc. Julie joined Starwood Hotels & Resorts in 2008 as Senior Director of Online Sales and Distribution.

Mike Amend, VP of Online at Home Depot

Mike joined The Home Depot in 2011 and is VP of the online business. He is responsible for the strategy, operations and customer experiences across all platforms – desktop, tablet, mobile web and apps. He leads many different teams including product management, multi-channel, digital content, analytics, business intelligence, usability, testing and optimization, personalization, and master data teams for all channels.

Matt Apfel, VP of Creative Content and Strategy at Samsung 

Matt Apfel serves as vice president of strategy and creative content at Samsung Media Solutions Center America, where he leads efforts to partner with world-class IP owners and talent, developing and distributing unique content experiences across television, mobile and wearable technology.

Mary Beth Laughton, Senior Vice President/GM, E-commerce and Digital Marketing at Sephora

Mary Beth Laughton is Sephora’s Senior Vice President of E‐commerce and Digital Marketing. Ms. Laughton joined the Company three years ago, and since that time, Sephora’s e‐commerce business has grown by 60 percent, due in large measure to its leadership in digital marketing, a function Laughton has led, as well as its dominance in digital innovation, including its award‐winning mobile app and site, both of which Laughton played an active role in developing.

For more information about MobileBeat 2015, including information about themes, agenda, and location, check out the event site.