VB’s first Growth Summit is an intimate, invite-only event bringing together some of the brightest minds in marketing today talking about the complex and fragmented challenges in today’s marketing ecosystem. Growth Summit takes place in Boston June 1 and 2 — find out of you qualify here.
The marketing technology landscape in 2015 includes 1,876 vendors across 43 categories. That’s not only an astonishing number in its own right — it’s nearly doubled in just one year, the last time Scott Brinker compiled the same list. Brinker is Co-founder and CTO of ion interactive, as well as the prolific blogger behind chiefmartech.com.
He’s also one of the speakers joining us for VB’s first Growth Summit in Boston — an invitation-only, peer-to-peer event that’s bringing together no more than 180 senior marketers to share the challenges and solutions facing them in the martech jungle.
Brinker also found that marketers regularly use over 100 software programs. Some likely don’t even realize it. Most are just overwhelmed by it.
Yet the choices in marketing tech are just emblematic of the more complex challenges — the strategies underlying them.
If you’re a CMO today, you’re confronted with a vast and complex marketing ecosystem that makes some yearn for the days of Mad Men. Of course, there’s no going back at a time when consumers click, swipe, and share their way to products and services, both on and offline. From iBeacons and push notifications to big data and predictive marketing, ours is a world where marketing and technology are now inseparable.
That’s why we’re thrilled, too, that John Kennedy, CMO of Xerox, will also be a guest speaker at Growth Summit. Appointed to Xerox last July, Kennedy previously was VP Marketing for IBM Global Business Services. Last year, he was recognized by the CMO Club with a Marketing Innovation Award “based on a marketing executive’s demonstrated leadership in creating an innovative marketing environment that changes the game for ROI, customer engagement, and/or for the industry.”
In the upcoming days and weeks we’ll be announcing more speakers of the caliber of Kennedy and Brinker. In the intimate setting of Growth Summit, it’s a rare opportunity to gather with like-minded senior-level marketers all facing the same challenges in architecting growth at a time unlike any other in the history of advertising and marketing.
Get more info about Growth Summit and find out if you qualify to attend.