Funding Daily: Throwing money into clouds, cars, and a social network

Welcome aboard the guided tour of today’s noteworthy technology-funding news.

Uber reportedly raising a new round at $10B valuation

Alternative-cab service Uber is raising another big funding round, this time with the potential to give it a valuation above $10 billion, Bloomberg reported today, citing unnamed sources. This would be a big bump up from Uber’s most recent valuation of $3.5 billion at the time of its roughly $350 million funding round last year. The new round for Uber reportedly includes private-equity investors.

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Read more on VentureBeat: Uber reportedly raising a new round at $10B valuation

Social bulletin board Pinterest raises $200M

Pinterest has brought in a fat new wad of cash as it slowly gets into a position to bring in ad revenue. The social network for “pinning” pictures, videos, and other media raised $200 million in venture funding, according to a report today from ReadWrite. The company now carries a $5 billion valuation, according to a statement a spokesman emailed to VentureBeat. The new money comes from previous investors: Andreessen Horowitz, Bessemer Venture Partners, Fidelity, FirstMark Capital, SV Angel, and Valiant Capital Partners.

Read more on VentureBeat: Social bulletin board Pinterest raising $200M (updated)

Netskope, a patroller of your employees’ cloud-app usage, takes $35M

Here and there, employees flip on cloud-based applications to share files, track sales leads, and just brainstorm. But different employees use different apps, making secure management a drag for IT. Startups like Netskope have jumped on the challenge, and now investors are throwing $35 million at Netskope. The new money will help the startup grow its sales, marketing, and research and development efforts, according a statement issued today. Accel Partners led today’s round; Lightspeed Venture Partners and the Social+Capital Partnership also participated.

Read more on VentureBeat: Netskope, a patroller of your employees’ cloud app usage, takes $35M

OpenDNS raises $35M for its security and content-filtering servers

OpenDNS, a company that provides a variety of services that includes protecting companies and individuals from cyberattacks, just raised a $35 million round of funding from a host of investors. OpenDNS routes customers’ Internet connections through its own domain-name servers, and it can provide a level of protection — for instance, by keeping you from connecting to a known malicious site. Greylock Partners, Sequoia Capital, and Sutter Hill Ventures are current investors who also participated in this round. In addition, the company took money from Glynn Capital, Cisco Systems, Evolution Capital, Lumia Capital, Mohr Davidow Ventures, and Northgate Capital.

Read more on VentureBeat: OpenDNS raises $35M for its security and content-filtering servers

Pantheon will need this $21.5M in its hunt to run 30 percent of the Internet

Pantheon, a startup that maintains websites for media outlets, marketers, and other companies even when web traffic goes bonkers, has picked up $21.5 million in fresh cash. Scale Venture Partners led the round. OpenView Venture Partners, Baseline Ventures, First Round Capital, Floodgate Fund, and Foundry Group also participated. The new money will help Pantheon expand its geographic footprint, improve the performance of its infrastructure and add to its dashboard for making tweaks across many sites.

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Read more on VentureBeat: Pantheon will need this $21.5M in its hunt to run 30 percent of the Internet

Accel Partners is giving this company money to make HR paperless

PeopleDoc, a provider of software for HR document management, is announcing that it has raised $17.5 million as its second round of institutional funding. Accel Partners led the round, with previous PeopleDoc investors such as Alven Capital and Kernel Investissement also chipping in. The company last raised $2 million as its fourth round of funding from Alven Capital, Kernel Investissements, and PeopleDoc cofounders Jonathan Benhamou and Clement Buyse.

Read more on VentureBeat: Accel Partners is giving this company money to make HR paperless

Cloud-software provider StepOne nets $4M

StepOne is aiming to make the often grueling ordeal of customer service easy. To that end the software-as-a-service (SaaS) seller startup raised $4 million in an A round of venture cash today. LiveOak Venture Partners led the round in addition to Silverton Partners. Billing itself as an adaptive self-service startup, StepOne says devices enabled with its software simplify the procedure of customer care by predicting consumer questions based on data culled from previous Internet purchases and use. This means less legwork for the company at the receiving end of the questions.

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Read more on VentureBeat: Cloud software provider StepOne nets $4M

Helping you sell stuff through Instagram & Facebook is worth $4M to these investors

Brands are spending tons of money on social media, so why shouldn’t they use those same networks to make some extra sales? Soldsie‘s working on that. Today, selling-on-social-media service Soldsie is announcing that it has raised $4 million as its first round of institutional funding. First Round Capital led the round, with additional contributions from SoftTech VC, Lerer Ventures, Correlation Ventures, Great Oaks Ventures, e.Ventures, 500 startups, and angel investors such as Ken Landis, Richard Gernstein, Tom Kelly, and Christine Herron. The company plans on using its new funds to grow its teams, further its relationships with large household brands and retailers, and increasing its capabilities to bring on customers.

Read more on VentureBeat: Helping you sell stuff through Instagram & Facebook is worth $4M to these investors

YouEarnedIt wants to help you reward good employees, snags $1.5M

YouEarnedIt, an Austin, Texas-based employee-engagement app, aims to make it easier for companies to reward and retain employees who matter. The startup raised $1.5 million in a seed round Wednesday. It was some of the startup’s clients themselves who ponied up cash for this seed round, which the company will use to help build out infrastructure and hire more engineers and marketing experts, chief executive Autumn Manning said.

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Read more on VentureBeat: YouEarnedIt wants to help you reward good employees, snags $1.5M