Funding Roundup: Affirmed Networks, Ace Metrix raise VC while HiSoft and Motricity IPO

According to Reuters, Affirmed Networks Inc., a Waltham, Mass. stealth telecom startup, has secured $10.89 million of an $11.52 million funding round. Backers include Charles River Ventures, at whose office the company is being incubated, and Matrix Partners. The company was founded by Sonus Networks vets Harris Fishman and Hassan Ahmed. It does not yet have a public website.

Reuters also reports that Ace Metrix, a New York-based provider of real-time television advertising analytics, has raised an undisclosed amount of strategic funding from WPP. A recent regulatory filing indicates around $2.24 million in new equity, although it’s unclear how much, if any, of that came from WPP. Ace Metrix previously raised around $6 million from Leapfrog Ventures, Palomar Ventures and Hummer Winblad Venture Partners.

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The Ace Metrix syndicated software service, first launched in June 2009, features the Ace Score, a patent-pending measurement of television advertising creative effectiveness. The service provides standardized metrics that enable advertisers to benchmark ads within their own brands, and against the competition. WPP joins previous investors Leapfrog Ventures, Hummer Winblad Venture Partners and Palomar Ventures.

HiSoft, an IT outsourcing company in the Chinese cities of Beijing and Dalian, has filed for an IPO of 7.4 million American depository shares being sold at between $11 and $13 per share. Reuters says HiSoft plans to trade on the Nasdaq under ticker symbol HSFT, with Deutsche Bank Securities serving as lead underwriter. Shareholders include Granite Global Ventures(22.6% pre-IPO stake),International Finance Corp. (11.9%), Jafco Asia Technology Fund (8.2%), Draper Fisher Jurvetson (8.2%), Tian Hai International(7.8%), Intel Capital (7.8%) and GE Capital (7.2%).

Motricity, a Bellevue-based provider of mobile marketplace management solutions, raised $50 million in its IPO. Motricity’s customers include AT&T, which powers ATT.net with Motricity’s mPower service. Compared to the company’s pre-existing funding of $365 million, it’s not a blowout exit. The company sold just 5 million shares at $10 per share, after originally filing to sell 6.75 million shares at between $14 and $16 per share.

After failing to price on Wednesday night as expected, the company lowered its target to 5.87 million shares being offered at between $10 and $11 per share. Motricity has raised over $365 million in VC funding from Advanced Equities, Carl Icahn, New Enterprise Associates, Technology Crossover Ventures, Massey-Burch Capital, Noro-Moseley Partners, Intel Capital, Qualcomm Ventures, Sienna Ventures, TriState Investment Group and Wakefield Group.