GameStop pulls Deus Ex Human Revolution from stores after OnLive controversy

GameStop has removed all PC copies of the Deus Ex Human Revolution game from its stores after the company was caught opening new copies and removing a coupon from cloud gaming service OnLive, according to an Ars Technica report.

GameStop did not immediately respond to requests for comment.

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Yesterday, it was revealed the company sent a memo to employees telling them to remove a coupon that gave customers a free copy of the game that can be played on OnLive. Customers, naturally, were upset that the company was taking out a free, valuable extra from the game.

GameStop is in the process of testing its own game streaming service, which will act as a competitor to OnLive when it launches. The company still makes most of its money from buying and selling physical games, so it is trying to expand its offerings in a market where customers can play streaming games from services like OnLive and Gaikai or opt for digital distribution from Steam.

OnLive, on the other hand, is in a forward-looking position and streams games to PCs. It has deals in place to offer versions of upcoming titles like Space Marine, Saints Row: The Third, and Batman: Arkham City. The company will soon run those same big-name titles on tablets like the iPad and Google Android devices.

Are you upset about GameStop’s decisions?