Los Angeles–based Gemist, a startup that is modernizing the shopping experience for fine jewelry, today announced it is raising funds to scale a full-stack SaaS platform for the jewelry industry. The capital comes as Gemist’s platform powers more than 14,000 custom jewelry designs per week, with a focus on modernization and embracing shopping trends.
Founded in 2020 by former tech and rendering executives Madeline Fraser and Anup Murarka, Gemist has developed a comprehensive SaaS solution designed specifically for jewelers. The platform’s photorealistic 3D visualization engine enables shoppers to customize metals, stones, and settings in real-time, much like configuring a car online, and then complete purchases through any integrated e-commerce checkout. According to Fraser, what once took days of back-and-forth CAD work can now be done in minutes, helping jewelers make sales that might otherwise be lost.
Despite a global market worth approximately $300 billion, the jewelry industry remains largely tethered to in-store showrooms and manual design processes. “Consumers, especially younger Gen Z and Millennials, expect personalized options,” says Fraser. “Gemist gives brands a turnkey way to deliver those experiences digitally, without the cost and complexity of building their 3D toolkits.” This modernization enables jewelry designers and retailers to meet consumer demands on their terms, especially for younger buyers.
The company aims to expand its engineering team, enhance dynamic pricing and inventory integrations, and introduce additional e-commerce tools for future success.
Backed by the world’s leading investors and jewelry experts, such as De Beers Diamonds, Gemist is now poised to share its technology solutions, helping the industry sell jewelry online in new and innovative ways that keep pace with current consumer trends.
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