Glu plays its trump card with sweepstakes to meet … Kim Kardashian

Ever since Glu Mobile launched its hit mobile game Kim Kardashian: Hollywood, you knew that the company had this trump card. Today, it announced that anyone who plays this mobile trendsetter feverishly between tomorrow and March 30 will have a chance to meet the real Kim Kardashian.

Kardashian has been a gold mine for Glu because her game took off last June when it launched, and every time she tweets about it, it gets a new batch of players. Kardashian has about 30.2 million followers on Twitter. The game has slipped to No. 31 on the top-grossing list on App Annie. But it rises with new activity. Kardashian’s celebrity status is like free user acquisition — something that other games can’t match.

The “Meet Kim Sweepstakes!” awards players the opportunity to meet the Hollywood celebrity by earning golden “K-Tickets” with the completion of five-star projects during the period. Players will have to do photo shoots, appearances, film and TV shoots, and modeling gigs in the game.

“We’re excited to offer players of Kim Kardashian: Hollywood the potential opportunity to meet Mrs. Kardashian West,” said Glu CEO Niccolo de Masi in a statement. “This transmedia offering, connecting Kim’s virtual and physical worlds, is unique to Glu’s celebrity gaming platform. Fans of the game have been unwavering in their support and their ongoing feedback continues to shape future updates. To all of the fans, thank you and best of luck!”

The winner receives round-trip airfare, hotel accommodations, and a meet-and-greet. Glu Mobile has other celebrity games coming on the Jenner sisters and Katy Perry