Google finally to launch GBuy, to challenge eBay’s PayPal

Google is now expected to launch its online payment system GBuy at the end of the month. It comes after months of speculation. Here is the Mercury News story by our colleague Elise Ackerman:

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…the payment service would provide Google with data that would enable the Mountain View company to more accurately target ads to people who are ready to make a purchase.

By tracking online shoppers from the moment they start looking for something to buy to the moment they reach into their virtual wallets, Google will be able to figure out both the most propitious purchasing time and the most promising products…