Today Google announced the launch of Collections, a way to share videos, links, and photos on different category boards in Google Plus.
In a lot of ways, Collections looks like Pinterest. Content is displayed on cards and you can choose different boards to post that content to. Users can choose to post text, links, videos, photos, events, and polls.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1717574,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"B"}']Ulike Pinterest, however, Collections doesn’t have much in the way of discovery for images and other forms of content. That is, except for video content, which Google lets you pull directly from YouTube. In this way, Collections feels a little bit like Facebook — a feed for all your favorite content and links that can be viewed by your friends and followers.
Google has largely failed to get its social platform, Google+, to take off in a meaningful way. This is yet another attempt at making its platform a relevant tool for engaging socially on the web.
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