Google today announced at its I/O developer conference a special place for children and parents in the Google Play Store. It’s called the Family Store.

You can drill down to apps by age — like apps for kids aged 9-12 and those for kids aged 6-8, as Google Play product manager Ellie Powers said onstage.

The move comes a month after the introduction of Google Play’s Designed for Families program. In that program, app developers can designate their apps as kid-friendly and worthy of an ESRB Everyone or Everyone 10+ rating, or an equivalent rating.

Apps that fit these parameters get a cute little star, Powers said.

AI Weekly

The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.

Included with VentureBeat Insider and VentureBeat VIP memberships.

The new section features plenty of new content, including Crayola DJ, Cutie Patootie, Thomas’s Musical Day for Percy, and Doozers-Play Along Stories, according to a blog post from Googler Eunice Kim that has more detail on the new program.

You can find the new section in Google Play here.

To view all of VentureBeat’s Google I/O coverage, click here.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More