Here’s the data they shared:
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":220276,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,media,mobile,","session":"B"}']- Google’s non-text display advertising has an “annualized run rate” of $2.5 billion, meaning that based on numbers from the last three months, the company is on-track to earn earn $2.5 billion per year. (Google has been placing a greater emphasis on display advertising this year.)
- On YouTube, Google is “monetizing” 2 billion views per week. The company says YouTube gets a total of 2 billion views per day, so it sounds like it’s running ads on about one-seventh of all views. But executives declined to say whether YouTube is actually profitable.
- Google is on-track to make $1 billion in revenue from mobile this year. One of the analysts on the earnings conference call wondered whether Google’s ad revenue is threatened by the increasing prevalence of applications on smartphones. (Apple’s Steve Jobs has said that the growth of apps on the iPhone means that the existing search advertising model doesn’t make sense.) Chief executive Eric Schmidt said that assumes the mobile market is a “zero sum game.” Instead, revenue growth suggests that “a rising tide lifts all boats.”
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