Google today announced that it’s once again expanding the deployment of its open source Accelerated Mobile Pages (AMP) project for more quickly delivering Web content to mobile devices.
Now the AMP pages are showing up inside the Google app for iOS — following their launch in Google News and mobile Google search results. All AMP articles are displayed with a lightning bolt icon. Facebook’s competing but proprietary Instant Articles technology also uses a lightning bolt to indicate when articles are using it.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1962971,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"bots,business,mobile,","session":"D"}']
Above: Google AMP articles in the Google app for iOS.
But that’s not all — the Google app on iOS in general is about 10 percent faster now.
“Whether you can notice the difference or not, these small improvements will save app users a combined 6.5 million hours this year,” Google vice president of product management Tamar Yehoshua wrote in a blog post.
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Beyond that, the app is starting to display new Google Now cards that will instantly show you highlights from sports games, Yehoshua wrote.
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