Monday CES attendees saw a choir singing tweets for Microsoft, and Tuesday they got Sesame Street’s Grover and the world-renowned dance group Jabbawockeez at Qualcomm’s CES keynote.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":375435,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,media,mobile,","session":"C"}']Grover joined a Qualcomm representative to show off the company’s Vuforia augmented reality platform, while Jabbawockeez kicked off the keynote with a tech-infused dance.
It’s not unusual for CES to become a blur of announcements, statistics, and self-congratulation — so it often comes down to surprise appearances like these to make a typically boring event memorable.
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The Qualcomm rep demonstrated how Vuforia can be used with a tablet and a Sesame Street app to allows kids to interact with real-world toys in a virtual space. As you can see in the video above, props and characters come alive when viewed through Vuforia.
The company also showed off its newly produced mini-documentary series on how mobile is changing lives at its keynote — which added an emotional tone to the event.
For more news out of this week’s Consumer Electronics Show, be sure to check out VentureBeat’s live coverage from CES 2012.
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