How to fail… gloriously

Is it possible to execute flawlessly, build a compelling product and be loved by the media and still be a colossal failure? You bet, says Eric Ries, in this entrepreneur thought leader lecture given earlier this year at Stanford University. Here he runs down how and why the company failed despite five years of build out, a talented staff and $40 million in capital.

http://ecorner.stanford.edu/swf/player-ec.swf