How to navigate the email marketing landscape [webinar]

Join us for this live webinar — How to navigate the email marketing landscape — on Tuesday, June 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.

The effectiveness of email marketing as a growth marketing channel cannot be overstated. It just works, and it’s consistently the number one marketing channel for adding and retaining customers. It works so well that it’s primed to grow through 2015 and beyond.

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It’s also a ridiculously complex set of technology. But it doesn’t have to be.

We found in our recent report on email marketing that while almost every online business utilizes email marketing in some capacity, less than 50 percent are actually satisfied with their current email marketing provider. In an upcoming webinar, we’ll be sharing insights from the report and real-world examples from speakers at world-class companies, including local-focused marketplace LivingSocial.

Other findings from over 1,000 email marketers across a range of company sizes:

• Nearly 80 percent of email marketers struggle with the basics of maintaining or growing subscribers
• 84 percent of marketers think email is important or critically important for maintaining customer loyalty, and 89 percent consider email the top channel for retaining customers
• Email marketers are consistently underwhelmed by their providers’ mobile device capabilities and analytics
• 63 percent of companies will be spending “more” or “much more” on email tools in 2015 than 2014

It might even work so well that marketers are satisfied with the ROI and don’t even know to mine the tools for more gold. In the latest VB Insight report, we learned that a third of marketers don’t even know what kinds of devices are opening their emails. And that’s leaving money on the table.

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Register for the free VB Insight webinar on email marketing

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With this webinar, you’ll:

• Gain a greater understanding of email marketing ROI and how to apply these principles to your business
• Learn strategies and core competencies for going from good to great with your email program
• Learn what technology is available to help grow and maintain your list, and develop new methods for email subscriber acquisition
• Establish which tools are best suited for your needs
• Understand where the industry is headed, and how you need to prepare

Speakers:

• Jon Cifuentes: Industry Analyst, VentureBeat Insight
• Jake Maas: EVP, Business Operations, LivingSocial
• Bobby Uhlenbrock, CTO, EverythingButTheHouse

 

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This webinar is sponsored in part by Message Systems. Please note that all sponsorships are arranged only after research is complete and published to ensure complete neutrality.