The Seattle startup has a web-based recommendation service, but it found its biggest success with an app that uses the iPhone 3G’s GPS features and WiFi/cell tower triangulation to provide recommendations based on your exact location. It also uses the device’s Accelerometer to create a fun interface, with users shaking the iPhone to get their recommendations. Last Month, UrbanSpoon said the app is on 4 million iPhones, and has provided recommendations for 200 million “shakes.” It’s also ranked 11th on Apple’s recent list of the most popular free apps.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":106807,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"D"}']The deal reportedly closed on February 13 but wasn’t announced until today. In what I’m sure is a complete coincidence, this news comes at the same time as IAC’s bleak first quarter earnings report, in which the company posted a net loss of $28.6 million due to the weak demand for online ads. Other IAC properties include Citysearch and Evite.
Urbanspoon is self-funded. This is the second acquisition of a popular iPhone app announced this week. The other was Amazon’s purchase of Lexcycle, maker of the popular eBook reader Stanza.
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