Instagram talks up its Apple Watch app

Instagram today talked up its Apple Watch app, sharing screenshots and other details.

In a blog post, Instagram wrote that Instagram for Apple Watch was:

Designed to make Instagram even more intimate and in the moment. Whether you are out on a morning walk or enjoying a cup of coffee with friends, with a quick glance you can see the world as it happens and interact with the photos that matter to you. We’ve tailored your feed, activity and notifications for the Watch interface so they feel intuitive and simple to use.

Users of the app can see the most recent posts from accounts in their feed, and can swipe up or down to view or like pictures. They can also monitor activity on their own posts — comments or likes — and see profiles. Users can also receive “rich notifications” when family, friends, or favorite accounts posts content to Instagram.

Instagram said it had worked closely with Apple on the new app, which it updated last night.