Instagram now lets brands share advertising ‘stories’

Instagram said today it has begun offering its advertising partners a new way to share their marketing “stories” on the photo-sharing service.

In a blog post, Instagram said it now lets brands share what it calls “carousel ads.”

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“Carousel ads give brands more flexibility in telling their stories,” Instagram wrote, “by allowing people who view their ads to swipe left to see additional images and link to a website of the brand’s choice.”

Essentially, Instagram is looking at this as a way for brands to share what amounts to multi-page print advertisements on the mobile service, but also the ability to bring users to a Web site to see more. “For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look,'” Instagram said. “A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.”

Users can scroll past ads they’re not interested in.

Instagram said the new service will be rolled out on a limited basis, and that more users will begin seeing carousel ads in the coming weeks.