InterActiveCorp strives for local holy grail, with “Ask City”

InterActiveCorp is about to unload a local information and entertainment service, apparently named “Ask City,” and it’s about time.

IAC is an Internet media conglomerate headed by Barry Diller, and it plans to introduce the local site next week, combining Web search, city guides, maps and event listings and tickets, a move that appears to finally combine the company’s assets in a logical way.The new Web-based city guides, scheduled to start Dec. 4, will be followed later in December by a redesign of the Ask.com search service, according to the NYT. This is an obvious thing to do (the company owns Ask.com, CitySearch, Evite and TicketMaster, among others), and we hope it is good. Lots of companies have been biting off little pieces of this strategy (Yelp, Smalltown, JudysBook, BackFence to name a few) but none of them have the same breadth in this area as IAC.

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